/
1
·
Deanna Marie
writer, creative director, high-functioning overthinker (she/her/hers)
Turns out, petroleum has an awareness problem. So Valero — one of the largest petroleum refiners on the planet — came to us for help in spreading the word about all the products we know and love that use the stuff. Because Valero does so much more than power the planet, they help create the products that power our daily lives in small, but vital ways. Making some of life’s biggest little moments possible.
To keep our story focused on authentic human moments, we used a subtle color treatment that used Valero’s primary palette to highlight the petroleum-based products in each shot without distracting from the story.